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Air China International
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Answer: Star Alliance has 27 member airlines, including Air China, Lufthansa, United Airways, Air Canada, Scandinavian Airlines, Singapore Airlines, ANA, Air New Zealand, Asiana Airlines, Austrian, Brussels Airlines, British Midland Airways, THAI, US Airways, South African Airways, Swiss Air, LOT Polish Airlines, Spanair, TAP Portugal, Turkish Airlines, EGYPTAIR, Adria Airways, Blue1, Croatia Airlines, Continental Airlines, Aegean Airlines and TAM Airlines.
Answer: Star Alliance’s vision is to to be the leading global airline alliance for the high-value international traveler.
Star Alliance Mission: to contribute to the long- term profitability of its members beyond their individual capabilities.
Answer: Star Alliance's important strategies include;
1. to expand its member airline network and to provide more connection opportunities for customers.
2. to maximize resources utilization and increase market shares through coordinated arrangements of sales staff, distribution channels, information platform and facility resources.
3. New product development. For example, seamless check-in service, frequent flyer programs, sharing of airport lounges. This would meet the unified service requirement and maintain its positions as a leading alliance.
4. Developing and sharing of world advanced information system, such as World Tracer, STARNET, RAS, publish IT platform.
5. Through the use of joint purchase program, resources such as jet fuel, flight meals, spare parts and aircrafts would be purchased with better prices, thus would cut down operation costs of member airlines.
6. Enhance brand strategy, massive promotions to raise global image and recognition.
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