The service philosophy is the code of conduct and the ultimate goal of Air China. Air China has proposed a service philosophy of “Trust, Convenience, Comfort and Satisfaction”, which has gained prominent results in practice.
“Trust” is a service requirement emphasizing safety, which means customers need to feel assured after choosing Air China. “Convenience” is a service requirement that ensures the punctuality of flights and a smooth travel experience for passengers during the whole flight experience. “Comfort” emphasizes the necessity of ensuring that passengers feel comfortable, happy and at ease. “Satisfaction” requires that we offer individualized services according to the special needs of the customers.
Our dedicated service is both a requirement and a standard and we will make it a core part of our efforts towards the building of Air China’s brand.
To carry out the dedicated service philosophy and to facilitate the service project, we must work with our service providers to deliver consistent good service. To foster the service philosophy, we must deliver service with care so our goal of service excellence is met.