Business Concept of Air China

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Safety as the top priority, Customer orientation, Credibility as the core

The business concept is the guideline and fundamental business philosophy that the company is following to conduct business operations and activities.

• Safety is the most fundamental service that an airline provides to its customers. To ensure the safety of the passengers and their property is the most important task to us and the foundation for Air China’s development. We take safety as the top priority in Air China’s business operations.
  
  
• Customer orientation is the core of Air China’s business concept. All our business activities rely on the target customers we serve. We care for our customers by monitoring the market and we understand that by winning customers we will be successful in the marketplace. The entire business operations and activities of Air China are aimed at providing superior service for customers. We must foster the business concept of customer orientation and make it our first priority in order to satisfy increasing customer demands.
  
  
• Credibility is the morality benchmark for the business operations of Air China. Credibility to us means being honest. Without it, we cannot sustain long-term success. The business operations and development of Air China must be credible. As the flag carrier of China that serves the whole world, Air China values credibility as the fundamental requirement that serves as our business philosophy and key component of Air China’s brand image.